This project analyzes how design and marketing strategies shape consumer perception by comparing a Tufts study-abroad poster with an OUAI perfume, and by conducting a deeper product analysis of the fragrance’s branding, packaging, and target audience. Using concepts from consumer psychology, the work explores audience demographics and psychographics, intended versus attained impressions, visual and content choices, and data-collection methods (surveys, interviews, and observation) to evaluate effectiveness. The project concludes that while both artifacts use minimal, curiosity-driven design to engage viewers, the poster communicates its call-to-action more directly, whereas the product relies on sensory appeal and brand values to entice consumers.

Spring 2024

• Consumer behavior analysis

• Visual design evaluation

• Target audience research

• Psychographic profiling

• Comparative analysis

• Branding strategy assessment

• Data interpretation (surveys, interviews, observation)

• Critical thinking

• Written communication

• Marketing effectiveness evaluation

Poster Analysis

Product Analysis

Product and Poster Comparison Analysis