This project examines how Erewhon Market has positioned itself as a luxury grocery brand through intentional store design, customer experience strategies, and a membership rewards program. Using literature review, retail analysis, and customer interviews with Los Angeles shoppers, the research explores how atmospherics, product presentation, and brand perception influence consumer behavior and loyalty. The findings highlight both the strengths of Erewhon’s immersive shopping experience and key areas for improvement, including accessibility, pricing, and crowd management, offering actionable recommendations to support continued success.

Spring 2024

• Qualitative Research

• Literature Review

• Consumer Behavior Analysis

• Retail Space Analysis

• Critical Thinking

• Data Interpretation

• Market Research

• Strategic Thinking

• Team Collaboration

• Professional Writing

Final Report

Research & Analysis Presentation

Retail Space Analysis